Case study · Mobile app

Balanceo.

Wellness apps reward you after the habit. Balanceo makes you pay for the reward first.

RoleUX/UI Designer, Solo

Timeline5 months

DeliverableMobile App & Prototype

1Buy the adventure

2Do the habits

3Earn it back

01 · The problem

Burnout doesn’t happen in one bad week.

It builds from every skipped lunch, every late clock-out and every evening lost to the couch.

Who pays for it

The worker

Loses their evenings and their health.

0 of 22

people I surveyed feel stressed by work every week

My survey

The company

Pays full salary for half the work.

$0K–$0K

lost per burned-out employee every year, from hourly staff to executives

American Journal of Preventive Medicine, 2025

The real problem

People know what restores them. They just don’t do it.

The plan after work

Call a friend

Hit the gym

Finally try that class

What actually happens

Netflix

Doom scrolling

Rotting in bed

02 · The solution

Meet Balanceo.

A habit app that holds your prepaid adventure until you finish the habits that prevent burnout. Three moments show how it works.

Decide while you’re motivated, not when you’re tired.

Book the reward first

Goals built around your real week
Discounted spa days, getaways and classes
The ticket locks at $0 until habits earn it back

Designed for↑ Follow-through · ↑ Bookings

People know what helps. They just don’t do it.

Earn it back, one habit at a time

Slide a coin to log it, with a photo or timer as proof
Every habit earns real money toward the trip
Skipped habits pay more, so the trip stays winnable

Designed for↑ Daily check-ins · ↑ Finished trips

Life happens.

Finish strong, or step away fairly

Keep going comes first, not the exit
Instant Unlock saves the ticket for $10
Encouraging copy beat “cheating” copy in an A/B test

Designed for↑ Trust · + $10 unlock revenue

Coming soon

Research·The economic model·What testing changed·What’s still unsolved